Why is it that companies pull the plug on innovation too early?
In order to succeed with break through ideas and innovation, there are many “failures” along the way. Companies need to recognize these failures as learning opportunities, embrace them and continue to invest in innovation rather than pulling the plug after a “failure”.
In addition, it is also key to set aside resources for new intrapreneurial projects otherwise when the core business is going through a tough time, the first thing to go all too often are intrapreneurial projects!